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Xerox Accelerates Workplace Productivity, Supporting Customers’ Digital Transformation Journeys. New “We make work, work” brand campaign highlights company’s full suite of offerings to help customers overcome today’s workplace challenges

NORWALK, Conn. – May 15, 2023 – Xerox Holdings Corporation (NASDAQ: XRX ) today launched a new advertising campaign, “We make work, work.” As the most significant brand and demand generation initiative in the company’s recent history, the new campaign showcases Xerox’s deep understanding of its customers’ pain points and the workflow solutions they need to succeed in today’s dynamic, hybrid workplace.

“Today’s workforce—from enterprise to mid-market, and across every vertical—is facing new pressures from the demands of the modern workplace. Whether it’s driven by an uncertain economy, the explosion of unstructured data, Still driven by the desire to do more with less, employees need solutions that help them overcome these challenges,” said Xerox CEO Steve Bandrowczak. “Companies must leverage technology and automation to increase employee productivity and engagement. Delivering these solutions and enabling our customers’ digital transformation journeys is Xerox’s top priority going forward.”

The “We make work, work” campaign underscores Xerox’s commitment to supporting customers in their digital transformation in hybrid environments while building on the company’s historic strength in workplace solutions. Rolling out across the U.S. starting today, the campaign will include videos on digital and streaming services, as well as podcasts, print and digital ads in The New York Times, and will be complemented by regional out-of-home events in the New York City metropolitan area, including in La Guardia, Kennedy and Nasdaq buildings.

“Xerox continues to be a household name as a leading provider of printing technology, yet some are unaware of the full scope of our workplace technology offerings, especially to the next generation of business decision makers,” said Deena LaMarque Piquion, Chief Marketing Officer . copy. “Through this event, we will strive to redefine the Xerox brand and showcase our full suite of modern workplace solutions: IT and digital services, security, software, advanced automation, artificial intelligence and augmented reality solutions, and of course print. “

In addition to its existing suite of print, digital and IT services solutions, over the next few years Xerox will introduce new offerings tailored to customer focus, industry relevance and “getting work, work.” Learn more about Xerox’s workplace technology offerings here.

Xerox® is a trademark of Xerox in the U.S. and/or other countries.

About Xerox Holdings Corporation (NASDAQ: XRX)

For more than 100 years, Xerox has been redefining the workplace experience. Leveraging our leadership in office and production printing technologies, we have expanded into software and services to sustainably power the hybrid workplace of today and tomorrow. Today, Xerox is continuing its tradition of innovation, delivering customer-centric and digitally-driven technology solutions and meeting the demands of today’s globally distributed workforce. From the office to the industrial environment, our differentiated business and technology products and financial services are essential workplace technology solutions that help our clients succeed. At Xerox, we create jobs, jobs. To learn more, visit www.xerox.com and explore our commitment to diversity and inclusion.


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