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According to data, the global thermal printing market output value in 2015 was 32.8 billion US dollars, maintaining a compound growth rate of more than 4.3% in 5 years.
While for label tape on Amazon, data sources are mainly from the site of USA, Germany, UK and Japan.
Amazon label tape sales data
| Consumables Series | Sales ratio | Volume ratio |
| Brother-TZE | 32% | 34% |
| DYMO-LT | 24% | 14% |
| Name Land（Casio） | 17% | 26% |
| KingJim | 15% | 15% |
| DYMO-D1 | 4% | 4% |
| 3D | 3% | 1% |
| A4 label | 3% | 3% |
| Lite thermal label | 1.40% | 0.80% |
| Brother-MK | 1.50% | 1% |
| Other | 0.60% | 0.50% |
| Total | 100.00% | 100.00% |
Analysis of the global thermal paper
In the future, with the rapid development of logistics, medical and other application markets, the market demand for thermal paper will continue to increase, and the market scale will continue to expand.
Data source: Amazon (January-October 2021) sales data Main Sites: US, UK and Japan
| Brother DK thermal series sales data by site | ||
| Site | Sales volume（USD） | Sales ratio |
| USA | 6 million | 73.47% |
| UK | 658,000 | 9.97% |
| Japan | 2.328 million | 16.55% |
| Total | 8.986 million | 100.00% |
| Sales data of Dymo LW thermal series by site | ||
| Site | Sales volume（USD） | Sales ratio |
| USA | 4.577 million | 62.39% |
| UK | 3.879 million | 37.57% |
| Japan | 4000 | 0.04% |
| Total | 8.46 million | 100.00% |
Brother DK & Dymo LW Thermal Label Best-Selling Model
| Item | Market | Item | Market |
| DK 22205 | US | DK 11201 | UK |
| DK 11202 | US | DK 22205 | UK |
| DK 11201 | US | DK 22223 | UK |
| DK 22512 | US | Other | UK |
| DK 11209 | US |
| Item | Market | Item | Market |
| 30252 | US | 99012 | UK |
| 2050816 | US | S0722420 | UK |
| 30324 | US | 2093095 | UK |
| 30336 | US | 99014 | UK |
| Other | US | Other | UK |
Related products for Zebra thermal paper, A4 thermal series, labelling machine are also popular.
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